ExxonMobil is entering the Mexican fuel market in 2017, Kallanish Energy reports.
The company plans to introduce its Mobil-branded stations and its new signature line of advanced Synergy gasoline and diesel fuels.
The first Mobil station is scheduled to open in central Mexico in the second half of 2017, the company said in its announcement Wednesday. Additional stations will open later in the year, it said.
The company said it plans to invest about $300 million in fuel logistics, product inventories and marketing over the next 10 years in Mexico.
“Recent energy reforms present a unique opportunity to help meet the growing demand for reliable fuel supplies and quality service in Mexico,” said ExxonMobil spokesman Martin Proske, in a statement.
The Synergy fuels, coupled with modern equipment and a new station image, is “part of our continued effort to deliver innovation at our branded stations,” he said.
ExxonMobil has more than 26,000 branded service stations in more than 35 countries.
The company has had other business activities in Mexico for 130 years.